Academic Case Studies
Dean's Suite of Offices, School of Medicine, Los Angeles, CA
- Audience includes highly regarded faculty, researchers, doctors, scientists, new recruits, perspective donors
- The art needs to be respectful, reasonable in cost and reflective of the Dean's prominence as a medical doctor, inventor, scientist and administrator and whose many interests include a personal interest in art
- A confident, rich, unique and varied presentation of limited editions prints on various substrates and finished without glass creates an immediate and modern point of view
- 7500 sq ft
BRIEF: The 5th Floor represents this institution's School of Medicine to the world and needs to make a statement to visitors. The audience includes highly regarded faculty, researchers, doctors, scientists, new recruits and perspective donors. The art needs to impress both men and women of all nationalities, from all over the world. This includes the student body as well as staff and long time faculty. The age range is 22+ with the average age being 40.
PLAN: The art needs to be intelligent, friendly, professional, respectful, reasonable in cost and reflective of the Dean's prominence as a medical doctor, inventor, scientist and administrator and whose many interests include a personal interest in art. The art needs to reflect cutting edge smart but not Ivy League.
PROCESS: FAM's design services included a customized menu of possible art selections presented digitally on a 32” screen as well as a presentation of original fine art. Some art was viewed conceptually in location via pdf/photoshop. FAM provided professional project management services to insure that the criteria issued for commissions and framing was scheduled and produced to exact specifications to meet the desired completion date; receipt of shipments and insurance certificates; loading dock coordination; installation supervision and professional security installation.
- A confident, rich, unique and varied presentation of limited editions prints on various substrates and finished without glass creates an immediate and modern point of view.
- Additional limited edition prints of art are traditionally framed.
- The art represents abstract work as well as stylistically layered fine art photography of recognizable local iconography.
- This strong statement of professionalism creates a beautiful and compelling atmosphere.
- The colors are rich and upbeat.
- The artwork is unique and impressive and respects the institutions global audience, the institution and the Dean's prominence.
University Medical Education, Student Corridors, Los Angeles, CA
- Audience: 180 Students Training to be Medical Doctors
- Average Age: 26 Years
- 5,000 sq. ft
BRIEF: Primarily for 180 medical students, 26 average years old, training to be medical doctors, both men and women, drawn from around the U.S., representing all nationalities, with some Professors and Service Administrators working here as well. The students take pride in their education at this renowned university.
PLAN: The art work can be beautiful yet youthful and forward thinking and enjoyed for the visual effect. Not traditional, more contemporary and embracing the community where they live and serve.
PROCESS: The artwork is modern and sophisticated with abstract visuals and photographic prints on canvas framed with beautiful mahogany wood frames.
University Medical Education, Alhambra Campus, Los Angeles, CA
- Primary Care Physician Assistant Program - Department of Family Medicine
- Audience: 120 Students
- Corridor Art to Integrate with New Remodel
- Budget driven project.
BRIEF: 120 students. This active student area hasa reception area, some faculty offices and a student lounge, three Classrooms and three Corridors. The students take pride in their education at this renowned university.
PLAN: Three themes - one per corridor include Palm Trees, Urbanscapes and Landscapes representative of Southern California and urban modern living, keeping in mind Cultural Diversity, people oriented activities and the collegiate audience. This is a budget driven project.
University Medical School, Admissions Office, Los Angeles, CA
- Target Audience is 22-32 years old
- Prospective medical students and their parents
- 2500 sq ft
BRIEF: Target Audience is 22-32 years old. Prospective medical students and their parents. They are scared and appropriately dressed for this life changing interview.
PLAN: Artwork needs to be warm, inclusive and respect the solemnity of the occasion. Meeting here with the students and their parents represents their chance to be invited to this renowned Medical School. The artwork needs to acknowledge the 100+ year history of this school's service to Los Angeles County. Stateliness, medicine and the connection to the surrounding neighborhood needs to be communicated.
Outcome: Art soothes and inspires with beautiful original photographs of the campus itself. The feeling is warm, inclusive and hopeful while also representing the illustrious history of the school. Photo identification was added to the imagery as an ice breaker with the student applicants.
University Medical Education, Faculty Affairs and Research Advancement, Los Angeles, CA
- 7500 sq ft
BRIEF: Departments included are: Faculty Affairs, Research Advancement and Human Resources. The Audience is mainly: Faculty, Staff and Graduate Students. Graduate Affairs runs the PHD and Masters in Sciences programs and Research Advancement helps faculty receive grants.
PLAN: Artwork will be sourced from the various research laboratories associated with the school. Computer Imaging and microscopic high resolution photography by prominent researchers and graduate students was printed and framed by a contemporary custom painted wood panel box.
PROCESS: The artwork is modern with scientific appeal and lots of visual interest. The audience feels proud and is reminded of the exciting, cutting-edge research that is being done at their institution as a result of grants by their department, faculty and graduate students.
University Medical Education, Cultural Diversity Offices, Los Angeles, CA
- Dedicated Lounge and Study Area
- Budget driven project
- Support the Dean, staff and Students of Cultural Diversity
- 2,000 sq ft
BRIEF: Office of the Dean and Administrator of Cultural Diversity with several lounge areas for Students of the Medical School. This is an area where students of diversity can talk to the Dean with a dedicated Lounge, as well as a Study Area for all students and private rooms used for overflow during the interviewing of prospective students.
PLAN: Artwork is budget driven and needs to reflect the rich history of the Civil Rights Movement and issues of Cultural Diversity, with some issues specific to California.
PROCESS: Open edition prints were researched to identify and meet the objective. The images were carefully printed and adhered to several long narrow box frames and sealed with a protective sealant so that no glare of glass would interrupt the viewing of each piece, hanging as one continuous story over the seating in the student lounge. Art was also placed in the private interview rooms with the same box frames to continue the theme and the Dean's personal pieces were carefully selected from her life story and placed in her office for maximum effect.